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going into the February African American History (Black History Month), Nike according to the Convention also launched a series of special special edition shoes, let the fans know that African Americans struggling. The use of special brand shoes under a number of black basketball players as the design basis, and with black and gold colors throughout, to create a new LeBron 11, LeBron 11 NSW, KD VI, Lunar Force 1, Dunk Low SB, Melo M10 and AJ1 Mid. The full range will be released on February 1st through the global : Nike , and all proceeds will be donated to charities for charitable purposes.
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-- -- -- -- -- -- -- Reading -- -- -- --& nbsp; & nbsp; & nbsp; a Nike founder Phil . Knight is a technology mediocre athlete to participate in one mile race, his best result was 4 minutes and 13 seconds, did not enter the ranks of world-class athletes (grades 4 min). But he late 1950s by the famous University of Oregon coach Bill? Bowerman training. Bowerman in the 1950s, because of his world record-breaking year after year to get long-distance running champion, so that the world famous Eugene, Oregon. He continues to try all kinds of sports shoes, his view is that one ounce lightweight running shoes, will also produce excellent results to win the game. At Stanford University to pursue an MBA course, Phil wrote a paper, pointed Retro jordans for sale out that the Japanese camera can be manufactured in a manner they made sports shoes. After the 1960 eligible degree, Knight went to Japan, to O'Neill Chu card company for sales qualification Tiger running shoes in the United States. Back in the US, he produced the sample shoe company brings Bowerman. 1964, Knight and Bowerman began a partnership. They each took $ 500, consisting of Blue shoe company in help for Tiger running shoes production of shoe soles. They finished on the Knight family's cellar father, the first year they sold $ 8,000 worth of imported shoes. During the day, Knight shot in the library librand company to do the accounting, evenings and weekends, he street selling sneakers, most sold to high school sports teams. Finally, in 1972, Knight and Bowerman finally had invented a shoe, and decided to create their own. They make the task of contract cheap labor factories in Asia, and to take the name of this shoe Nike, which is in accordance with the name of the Greek god of victory and taken. They also invented a unique logo Swoosh (meaning "whizzed"), it is very eye-catching, unique, have this mark on each piece of Nike products. During the 1972 Games qualifier Eugene, Oregon, Nike shoes in the race debut. Was persuaded to wear the new shoes marathon athlete finished fourth to seventh, while wearing Adidas shoes, athl cheap jordans for sale etes are eligible for the top three in qualifying. One Sunday morning in 1975, Bowerman playing a kind of propane rubber baking waffle iron mold. It made a new soles, small rubber nails this "waffle" type soles, making it popular on the market than other soles more flexible. This product innovation - the first eleven looks very simple achievement Knight and Bowerman career. However, Nike's push into the forefront in the US market is not the main real power but a counterfeit product innovation. Nike to Adidas products for the imitation model results, imitators defeated inventor. Second, Nike's offensive proved Bowerman invented the "waffle" sole athlete greatly welcome. Thus, with the market conditions turn for the better, which reached $ 14 million soles in 1976 sales, which the previous year's sales of $ 8.3 million, 1972 was only $ 2 million. Since Nike careful research and development of new work style shoe is a leader in the footwear industry. By the late 1970s, Nike's research and development sector employs almost 100 researchers. The company produces more than 140 kinds of different styles of products, including some products on the market the most innovative and most advanced technology, these styles are based on different foot type, weight, running speed, training programs, gender and different skill levels and design . Cheap air jordan 12 ovo By the late 1970s and early 1980s, demand for Nike has been very great, so that 60% of its 8,000 department stores, sporting goods stores and shoe distribution in humans advance ordering, and often to wait for six months to hand the goods. This gives Nike the company's production planning and inventory costs to complete the program provides a great convenience. Nike's sales in 1976 of $ 14 million, after only six months rose to $ 640 million. Nike's market share is 33%, the market share of the first. Two years later, it is more ahead, its market share has reached nearly 50%. Adidas's market share has decreased, not only much lower than Nike, and like Brooke companies and new companies such Ballance American companies worry that it has become a rival. In January 4, 1982 issue of "Forbes" in the "Annual Report of the US industry," the Nike village past years as the most profitable company, ranking first in the whole industry. Third, Nike's success factors There is no doubt that Nike in the 1970s faced a very favorable initial demand. Nike has taken advantage of the favorable conditions. In fact, most running shoes manufacturers in these years have gained considerable income. But Nike's success is far from simply because simply rely favorable initial demand. Nike beat all rivals, including the until then dominant Adidas. Nike's suc cess opened the Adidas, Puma and Tiger companies, these foreign manufacturers victorious enduring mystery. Through its full potential, the Nike company to produce a wider range of products ??????? company, creating a mix of shoes precedent. Production range is too wide may appear a lot of trouble, but also may be due to the production range is too large to damage productivity, thereby greatly increasing the cost. Many people kindly suggested that the company narrow the scope of production, cut those products, however hard, concentrate human and material resources and attention, for winning the competition. Here we can see that Nike did not take such measures, however, it has become one of the most successful companies in the 1970s, it is clear that its business strategy and Adidas are different. What is a portfolio of strategic importance it? While Nike may violate certain portfolio concept, however, let's look at how it is contrary to and at what expense. By providing different styles, different prices and multi-purpose products, Nike has attracted a wide range of runners and make them feel Nike is to provide the most wide variety of running shoes manufacturer. Millions of all kinds, runners of all abilities have this notion that in a rapidly developing industry, is a very attractive image. Moreover, the rapid expansion of the marke cheap jordans online t, Nike has found it with its wide variety of products to develop the broadest level. It can work retailers sell the shoes, for example, department stores and shoe stores, can continue to do business with a specialty running shoe store. even as the company can supply various types and styles of shoes - different types of retail outlets to obtain the same type of shoes, which they get what they want, enjoyable, and therefore, the company is only able to appropriate care sales some Nike shoes discount stores of the company. Model range, each product minimum, generally will increase production costs. But for Nike, it's probably not a big problem. Most of the tasks contracted out the production of shoes - about 85% contracted to overseas factories, most factories in the Far East. Because many foreign factories in accordance with contract manufacturing of some products, therefore, a small amount of a variety of products for Nike, Inc. is an insignificant economic barriers. long ago, Nike began to pay attention to research and development and technological innovation work, the company is committed to seeking lighter, softer running shoes, and make it both a retention of the wearer, but also to Athletes - world-class athlete or amateur - can make the process of running shoes provide the most advanced products. Nike's emphasis on research cheap jordan shoes for men and development of new products, prominently It employs almost 100 researchers, specializing in research work, many of whom have biomechanical, experimental physiology, engineering, industrial design, chemistry and various related fields Bachelor of Science. The company also hired a Research Committee and the customer committees, including coaches, athletes, equipment operators, podiatrists and orthopedic doctor, they meet regularly with the company, reviewing various design options, envisaged sneakers materials and improvements. The specific activities of the human body motion analysis of high-speed photography, athletes treadmill analysis of the situation, there are plans to make over 300 Nike athletes experiments, as well as testing and development of new running shoes and running shoes and improve existing material. 1980 ?? costs for product research, development and testing aspects of approximately $ 2.5 million, in 1981 budget of nearly $ 4 million. For shoes, this is very common items, conduct such a major research and development work can be described as unprecedented the. In business strategy, Nike is not much unconventional, in many ways it still followed the Adidas company set up several decades ago recognized the success of the footwear market strategy. The strategy is: focus on testing and developing better running shoes; shoes ShangXi to attract consumers and expand all aspects of the production line; invent printed on all products can be recognizable immediately clear signs; the use of famous athletes and major sporting events to show the use of products. Even the most production tasks contracted out to low-cost foreign processing plants, nor a single Nike company to do so. But Nike has long been using these proven business skills can be described as handy, than any of its rivals, even Adidas use was better and more offensive. Nike's success is not primarily due to the sale of its innovative research work carried out, or because it found people did not see any sales opportunities, or bad luck than those rivals in the marketing and advertising has invested more money. The key factor in the success of Nike is fruitful to emulate. Of course, care must be taken to follow the line. Imitated market strategy should be the most effective strategy made significant achievements in the history. On shoes market, Adidas has long been in force in the market strategy is to produce a variety of shoe models, in major sports competitions athletes wear products with the company logo, constantly upgrading the product - which is almost not Changing market strategy, all running shoes manufacturers have followed this same strategy - just some of Nike's nothing better. a company to follow on the next effort is to develop their own personality. Validity does not mean exactly the same product manufacturing and others. Only those successful decisions, standards and behavior is really should emulate. In addition, they must fully develop their own unique personality traits and markers and seize new opportunities to establish good organization and management department. Finally, we can see the so-called market advantage and in the market occupies the first one is how fragile. Any company, regardless of whether the leading position in the market, we can not rely on its reputation while ignoring the development of the changing external environment and a strong opponent of the offensive. Adidas has been a leader in the footwear industry, just as the international business company's position in the computer industry in the same. But Adidas guard, so that at the critical moment offensive weakened. When the race run in front of it is very easy complacency, where we have seen the situation indicate this. When the rapid growth of market demand, the company has arms warehousing, horses on, off guard. During this period, the footwear industry leader in sales rising rapidly, which makes room for complacency emotions spontaneously. But this rapidly growing marketing sales may mask the decline, competitors are embezzled the dominant interests of the company, to obtain significant benefits. Ultimately, the advantage to one or more of the existing strong competitor hands. Previously dominant that company may no longer make a comeback, re-occupy the leading position. Success of a company may be another company's fault - not so much as it is to be replaced by others own dereliction of duty - or at least not taken until late to take the necessary action. Comment: Nike's success certainly has many aspects, but the most notable feature is its successful business strategy, in the following two aspects: 1, a virtual business. Depending on the type of market demand of many, many varieties of special and demand for smaller models, if by their own production, Nike's cost of production is bound to rise, while Nike put the focus primarily on the design, specific production is contracted out to labor costs low countries and regions of the manufacturers, in order to reduce production costs, companies are likely to encounter clear general economic barriers. 2, imitation strategy. Many people believe that determine business strategy is not a very easy thing to do, but also very risky. Nike Adidas company is to imitate the success of the business strategy in many ways, so steady, probability of success is high. This strategy for many enterprises have reference.
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